Clockwise from bottom left: Scott Seaborn ECD, XS2; Jeremy Brook CMO Heineken; Mo Morgan CMO ,Kitcatt Nohr; Tim Gentry, CEO Guardian News & Media; Nick ECD, Isobar UK; Adam “Sven” Williams MD, Spotify; Daniel Bonner global chief creative officer, Razorfish; Lee Brown SVP, Tumblr; Matias Palm-Jensen global chief innovation officer, McCann; Philip Smith head of content, Campaign and Brand Republic Group (chair). James Hilton chief creative officer, AKQA